hamilton-145B3C65C0D228566B2

Richard Hamilton e l’arte visionaria

“Just What Was It That Made Yesterday’s Homes So Different, So Appealing?”

Richard Hamilton viene definito, ancor prima di Andy Warhol e Roy Lichtenstein, il padre della pop art. L’artista londinese, deceduto nel 2011, viene ricordato per la sua maggiore opera: “just what is it that makes today’s homes so different, so appealing?”. Si tratta di una combinazione di immagini realizzate con la tecnica del collage: un salotto arredato, un televisore acceso che mostra una pubblicità, prodotti di largo consumo sopra un tavolino, un tappeto maculato, una donna in cima ad una scala che utilizza un aspirapolvere di ultima generazione. Fuori dalla finestra delle insegne luminose e dentro la stanza due protagonisti: una Adamo e Eva contemporanei, un culturista  che regge una racchetta da tennis e una pin-up con un paralume sulla testa.

Just what is it That makes today’s homes so different, Richard Hamilton, 1956
JUST WHAT IS IT THAT MAKES TODAY’S HOMES SO DIFFERENT, SO APPEALING? 1956

L’arte di Richard Hamilton rappresenta perfettamente il clima sociale e culturale che stava vivendo: gli anni del boom economico, del consumo di massa e della pubblicità. Era un artista profondamente serio che amava a rispettava i grandi artisti del passato con un rilevante sguardo in avanti, verso la modernità. Il critico David Sylvester, amico di Hamilton, ha descritto questo suo atteggiamento come al limite della follia, un’ossessione che consumiamo con i desiderio di una vita moderna, una tecnologia moderna, dei moderni mezzi di comunicazione, materiali moderni ma soprattutto atteggiamenti moderni.

Portrait of Hugh Gaitskell as a Famous Monster of Filmland 1964
PORTRAIT OF HUGH GAITSKELL AS A FAMOUS MONSTER OF FILMLAND, 1964

 

Richard Hamilton and visionary art

Richard Hamilton is defined, even before Andy Warhol and Roy Lichtenstein, the father of pop art. London artist, who died in 2011, is remembered for his major work: “Just What Is It That Makes Today’s Homes So Different, So Appealing?”. It is a combination of images made with the technique of collage: a furnished living room, a TV on showing an advertisement, the consumer products on a small table, a spotted carpet, a woman on top of a scale that uses a vacuum cleaner last generation. Outside the window of the illuminated signs, and into the room the two protagonists: a contemporary Adam and Eve, a bodybuilder holding a tennis racket and a pin-up with a lampshade on his head.
The art of Richard Hamilton perfectly represents the social and cultural climate in which they were made to his works: the years of the economic boom, the mass consumption and advertising. He was a profoundly serious artist who loved to respected the great artists of the past with a significant look ahead, towards modernity. The critic David Sylvester, a friend of Hamilton, described his attitude as the edge of madness, an obsession that we consume with the desire for a modern life, modern technology, modern communications, modern materials and above all modern attitudes.

Just what is it that makes today’s homes so different, Richard Hamilton, 1992
JUST WHAT IS IT THAT MAKES TODAY’S HOMES SO DIFFERENT, SO APPEALING? 1992

 

Credits: http://www.hamilton-richard.com/

Credits Photo: http://www.chometemporary.it/